Looks like I am not the only one with issues with a radio station. WPLY in Philadelphia, Y-100, has flipped formats from Alternative to Hip-Hop and fired all the staff in the process. Radio One is the corporate parent of Y-100, and I guess they feel Urban Pop / Hip-Hop is a more profitable format. Not that the Alternative format is unsustainable, according to the (now former) Program Director of Y-100 Jim McGuinn.
Which is kind of amusing, in a sardonic way, since on my recent trip to my Grandparents, we tried to get WHFS when we were in the Washington / Baltimore area. All we got was Spanish. Huh? I know that I was picking up their signal before in the previous September / October timeframe. What the hell is going on?
When I get back, I get the scoop. Turns out that they too had flipped formats. There was a public outcry and now the programming of WHFS is piggybacking on another frequency in the evenings and weekends. And the option for Internet broadcast is available for HFS through AOL Internet Radio.
It looks like the same setup is being done with Y-100. There is the Internet broadcast of older original and local material through Y100rocks.com and this is available on a subscription basis.
Interestingly, WMMR announced today that they were picking up the Y-100 morning show of Preston and Steve. In the course of the announcement, WMMR said that they had been doing a search for about five or six months now and had identified them early on. So, the format flip is serendipity in the respect of the talent migration and not the cause. Nor does the talent migration seem to be the cause of Y-100 blowing up. Just another case of narrow-minded Suits following the money and pursuing their own self interests. Kind of like my shop sometimes.
However, there is a posting on the blogs that the format change is because the morning show was leaving. This allegedly from the Program Director of WPHI, Colby Colb. Morning shows are often lynch pins to commercial radio line ups, so it was felt that building a new morning show to compete with the same line up across town would be too much. So junk the format.
I don’t buy it. I think that the decision was in the making, and this might have been the tipping point, but the intent was there to begin with. Radio One describes itself as targeting the African-American and Urban markets. Specifically, they want to be in “markets that have a significant African-American presence” and have a “primary focus on urban formats” in these markets. No room for an Alternative format in that. Period. The morning show excuse bit is a red herring.
All of this reminds me of WDRE going off the air, but in that case there was notice. Listeners knew it was coming and could figure out how to fill the gap. This is sudden. Interestingly, McGuinn was at WDRE, so if this format makes a comeback in the Philly market, I am willing to bet a nominal sum to the charity of choice that McGuinn will be one of the people behind it. (I pick the Ronald McDonald House.)
WDRE incidentally became WPHI which is the station moving to Y-100’s frequency. WDRE was bought in July 1996 by Radio One and changed over less than a year later. See this page for a rundown of the history of Philly radio. Again, Radio One does Urban and Hip-Hop, not Modern Rock or Alternative or anything approaching a rock format. Their past shows this and any blathering by Colby Colb to the contrary does not bear this out. He picked up a new morning producer in July of 2004 and had a change in his morning show starting in December of 2004. None of which required a format change.
Conspiricy theories involving Radio One and a drive to push Alternative formats out of the Philadelphia market will now be entertained.
This morning on all the morning television newscasts, the local news was dominated by the demise of Y-100. The former DJs were talking about the format change and the overwhelming public response. Seems like this story might not fade into the night like the news outlets were figuring and The Suits were hoping. I don’t see Radio One reversing its decision, but I do see other stations eying this situation up and Radio One taking a loss in the Philly Market in the long haul.
After all, Urban / Hip-Hop formats are dominated in Philly by Clear Channel. Between WUSL (Power 99) and WIOQ (Q 102), Clear Channel has a virtual lock on the format in this market. And Radio One’s piss ant “me too†entry is going to make a dent? Puh-leese. The best shot for Radio One would have been the Alternative format since NO ONE ELSE does it. WMMR might be the biggest competitor then, but the sound is sufficiently different to allow for enough distinction so each station can carve out its own niche.
On the other hand, it seems to me like a corporate culture war was brewing and Y-100 didn’t fit in nice with the ideas entertained by The Suits.
How not to fight the juggernaut of Clear Channel: “What if we were the sixth station to add Usher to the line up?â€